Hamza Qureshi
Head of SEORuns local SEO audits, service-area pages and citation cleanup for clients in four countries.
Local SEOTechnical auditsCitations
About Digital Babji
Small team. Local results. Four countries.
Digital Babji is a Karachi-based digital marketing agency founded by Arwa Mufaddal. We help service businesses get found on Google, win more calls and look like the best option in their area.
Our story
Started with local SEO. Still built around it.
Digital Babji started with SEO and local SEO. Our first clients were service businesses that were good at their work but invisible on Google. Fixing that, one search and one city at a time, is still the core of what we do.
Rankings led naturally to Google Business Profiles, Google Ads and websites, because getting found only matters if the call comes in. Today we manage 40+ Business Profiles and work with roofers in Houston, translators in Dubai, chauffeurs in London and clinics in Karachi.
We're still built around the same idea: track the calls, not the likes, keep every account in the client's name, and talk to clients like partners.
SEO
Local SEO roots
Audits, service-area pages and citations that get local businesses ranking for the searches that matter.
GBP
The map pack
Business Profiles, map rankings and reviews for service businesses across Pakistan, the UAE, the UK and the US.
FULL
Full local growth
Websites, Google Ads, social media and branding, all run by one team with one monthly report.
Arwa MufaddalFounder & CEO
Meet the founder
I started Digital Babji because local businesses kept paying agencies for reports nobody read. We measure what the owner cares about: did the phone ring, and did the job get booked.
Arwa Mufaddal, Founder & CEO, Digital Babji
40+Google Business Profiles managed
4Countries: Pakistan, UAE, UK and US
6Specialists on the team
1WhatsApp line straight to the people doing your work
Our team
The people behind your rankings
Every client works with specialists, not account managers passing messages along.
Sana Rizvi
Google Ads SpecialistBuilds search and call campaigns for contractors and clinics, and cuts wasted spend every week.
Search adsCall trackingPMax
Bilal Ahmed
Web DeveloperBuilds fast, mobile-first client websites with schema, click-to-call and quote forms.
WordPressCore Web VitalsSchema
Mahnoor Sheikh
Social Media ManagerPlans content calendars and runs Instagram, Facebook and TikTok accounts for local brands.
InstagramContent calendarsCommunity
Usman Tariq
Graphic & Motion DesignerDesigns brand identities, Reels, company profiles and every post that carries a client's logo.
BrandingReelsMotion
Zainab Hussain
Content Writer & CopywriterWrites website copy, blog posts and captions in English and Urdu that sound like real people.
Web copyBlogsCaptions
How we work
Four rules we don't bend
01
Calls over clicks
We report on phone calls, form leads and map rankings. Impressions come last.
02
You own everything
Domain, ad account and Business Profile stay in your name from day one.
03
Real people reply
Message us on WhatsApp and the person doing your work answers.
04
No lock-in tricks
Clear monthly plans, or profit-share partnerships for selected Pakistani businesses.